

MaMa Africa's Story
Traceability, Sustainability & Global Impact
Acquire three leading Ethiopian exporters, each a single-digit market player that together control 20% of national green-coffee exports—into a vertically integrated, blockchain-backed, EUDR-compliant farm-to-cup champion. Today 20% combined market share increased to 37% by 2031, targeting a 45% IRR and $500M+ NPV over five years. Equity multiple: 6x base (exports only) up to 11x full upside (Direct To Consumer, Synergies & Branding).
Bean Pipeline
Traceability, Sustainability & Global Impact
Purchase 3 Ethiopian Exporters grow pro forma market share from 20% to 37% by 2031
Optimize operations capture 20% merged- cost savings through procurement, logistics and shared services.
Acquire 50+ Ethiopia cafe's and rebrand them as "MaMa Africafé" outlets across Addis Ababa and strategic global cities.
Deploy rapid next day delivery logistics to major coffee hubs (FIN, NOR, ISL, DNK, NLD, LND etc.).
Acquire specialty roasters and high- capacity packaging facilities for scale.
Prepare for ESX IPO or strategic trade sale to global coffee majors.
45% IRR↑
Best-Case (Upside)
$500M+
NPV @ 20% Discount
$2.24B+
Exit EV (5 yrs x 14x FCF)